WORKSHOP DESIGN AND FACILITATION

Customized collaborative learning to help teams practice communication and culture building skills.

Ideal for executive teams, mid-level managers and employees seeking learning and development opportunities.

WORKSHOP DESIGN AND FACILITATION

Customized collaborative learning to help teams practice communication and culture building skills.

Ideal for executive teams, mid-level managers and employees seeking learning and development opportunities.

When you need to…

  • Learn and Practice New Skills

  • Refine the Existing Culture

  • Articulate and Design a Success Culture

  • Brainstorm and Solve Problems

Past Projects

  • Values Development Workshops for OTN, Surrozen, Anesiva and Hyperion

  • Making Meetings More Productive Workshop for Global Blood Therapeutics

  • Behavioral Interviewing and Hiring for Culture Fit Workshops for Aduro

  • Managing for Accountability Workshops for Tercica

  • Situational Communications for Clinical Study Sites Workshop for Pharmacyclics

Case Study

REFINING THE CORPORATE CULTURE


The Problem

After more than 10 years in business, a change in company direction necessitated updating the corporate brand, Vision, Mission, company Values and related HR processes. Key to the success of this re-positioning was to ensure that the culture of the company enabled employees to deliver on the new brand promise.

The Communications Solution

Use a combined interview and workshop methodology to develop a new brand platform and update the company Vision, Mission and Values. Craft and implement a three-phase change communications plan designed to:

  • Build understanding and alignment around the new company direction;

  • Honor the past and help the organization embrace the future;

  • Make Values a daily part of doing business and getting results;

  • Engage the workforce to deliver on the new brand promise.

The Results

  • Established four Core Values with behavioral definitions linked to performance management;

  • Created strong employee understanding of the link between brand and Values;

  • Prepared the top 20 business leaders to successfully launch the new Vision, Mission and Values;

  • Workforce survey showed 95% understood their role in representing the brand and how their work tied to the company Vision.