ALIGNING HR PRACTICES WITH CULTURE

Helping companies define and sustain success cultures and strong employer brands.

Ideal for start-ups or fast-growing businesses that need to attract, engage, inspire and retain top talent.

ALIGNING HR PRACTICES WITH CULTURE

Helping companies define and sustain success cultures and strong employer brands.

Ideal for start-ups or fast-growing businesses that need to attract, engage, inspire and retain top talent.

When you need to…

  • Tell An Authentic And Differentiated Employer Brand Story

  • Ensure Career Development Approach Reflects Values

  • Conduct Behavioral Interviews and Hire for Culture Fit

  • Link Values to Performance Management

  • Engage New Employees Early to Accelerate Productivity

Past Projects

  • Designing and Implementing Performance Management approach for Tercia and Visage Mobile

  • Creating Behavioral Interview Questions and Training Hiring Teams for Aduro

  • Creating Onboarding Programs for Hyperion and Global Blood Therapeutics

  • Revamping Performance Management and Career Development Programs for Facet Biotech

Case Study

REFINING THE CORPORATE BRAND PLATFORM AND CULTURE


The Problem

After more than 10 years in business, a change in company direction necessitated updating the corporate brand, Vision, Mission, company Values and related HR processes. Key to the success of this re-positioning was to ensure that the culture of the company enabled employees to deliver on the new brand promise.

The Communications Solution

Use a combined interview and workshop methodology to develop a new brand platform and update the company Vision, Mission and Values. Craft and implement a three-phase change communications plan designed to:

  • Build understanding and alignment around the new company direction;

  • Honor the past and help the organization embrace the future;

  • Make Values a daily part of doing business and getting results;

  • Engage the workforce to deliver on the new brand promise.

The Results

  • Established four Core Values with behavioral definitions linked to performance management;

  • Created strong employee understanding of the link between brand and Values;

  • Prepared the top 20 business leaders to successfully launch the new Vision, Mission and Values;

  • Workforce survey showed 95% understood their role in representing the brand and how their work tied to the company Vision.