MESSAGE DEVELOPMENT
Creating messaging strategies and crafting language to communicate with impact by explaining what, how and why it matters.
Ideal for advancing science, introducing technologies, promoting new initiatives and navigating change.
MESSAGE DEVELOPMENT
Creating messaging strategies and crafting language to communicate with impact by explaining what, how and why it matters.
Ideal for advancing science, introducing technologies, promoting new initiatives and navigating change.
When you need to…
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Tell a Differentiated Story Consistently
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Explain Complex Concepts Effectively
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Build Credibility and Support
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Engage Listeners and Drive Action
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Communicate in an Authentic Voice
Past Projects
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Messaging development for CDMA digital wireless technology
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Developing messaging to launch a new wireless location technology company
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Messaging strategy and communications planning for Genentech Childcare Center, Employee Resource Center and Technology Conversion
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Developing the change communications plan for McKesson’s SAP introduction
Case Study
PREPARING TO DEPLOY NEW REFRIGERATION
The Problem
A major employer with a large campus of buildings and several thousand employees was updating its cooling and heating systems and preparing to communicate to local government for the permitting process to use ammonia-based refrigeration.
The Communications Solution
Using a combined interview and messaging workshop approach, we created a set of messages that addressed key concerns and effectively armed the company spokespeople.
The Results
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Created messaging that took into account both the global climate benefits and the potential local hazards.
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Pre-empted potential concerns over an ammonia leak at a nearby facility a few years earlier.
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Enabled consistent communication to all key stakeholders.
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Distilled complex information into easy to understand materials which positioned the company as a caring corporate citizen taking safety precautions to protect the community while reducing greenhouse gasses.