Damianakes Communications - Communications Consulting to Improve Business Performance
communications consulting to improve business performance
WHAT'S NEW

CHAMPIONING SCIENCE: COMMUNICATING IDEAS THAT CHANGE THE WORLD

In collaboration with geochemist and climate scientist Roger Aines, PhD, I am co-authoring a book to help scientists design and deliver talks that compel action.

Roger and I are inspired to write by the belief that breakthroughs in science often happen by building on small ideas. Our goal is to help scientists make sure their good ideas get heard.

Want to get better at presenting complex technical or scientific topics? Check out our blog at www.championingscience.com and sign up to receive tools and tips to help you be your best in front of any audience.

  strategic marketing communications

Helping companies achieve measurable results by promoting products,
brands and programs. Ideal for companies entering the market, launching new products, growing revenues and facing competitive pressures.


HELPING COMPANIES:

  • Position and Promote Products, Programs and Strategies
  • Tell a Consistent, Differentiated Story
  • Build Strong Employer and Company Brands
  • Increase Awareness
  • Generate Leads and Increase Sales


CASE STUDY - Market Entry - Positioning the Newcomer

The Problem
An unknown market entrant with a specialty software product wants to unseat two legacy players with a 20-year head start.

The Communications Solution
Build awareness and differentiate the product, highlighting advantages that set a new industry standard by:

  • Revising the company brand identity to appeal to the target audience
  • Leveraging the company name to create memorable clever slogans and promotions
  • Developing strong customer references
  • Identifying a mix of effective visibility opportunities
  • Consistently applying clear new messaging in all communications
  • Instituting web-based product demos
The Results
  • Significant increase in web traffic
  • Companies switching from legacy providers to newcomer
  • Conference attendees seeking out the booth
  • Reduction in sales close cycle time
  • Added 100 new customers in eight months, doubling the total added the three years prior



"Amy brought our Software as a Service company from relative obscurity to a positioning as the expert in our industry segment. Energy, intelligence, and extreme marketing skill characterize her contribution to Equity Administration Solutions. She brought leadership, dedication and great communications to our organization, serving as a catalyst for customer growth."

Vito Palmieri
CEO
Equity Administration Solutions, Inc.