Damianakes Communications - Communications Consulting to Improve Business Performance
communications consulting to improve business performance


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  brand and culture building

Helping companies define and build high-performance cultures to support brand positioning and business objectives. Ideal for start-ups or fast-growing businesses refining their company positioning, launching new products, facing competitive pressures, or changing company direction.


  • Articulate Vision, Mission and Values
  • Translate Vision into Action
  • Develop a Values-Based Leadership Style
  • Hire for Culture and Brand Fit
  • Link Values to Performance Management
  • Engage Employees as Brand Ambassadors
  • Create Strong Employer and Corporate Brands

CASE STUDY - Refining the Corporate Brand Platform and Culture

The Problem
After more than 10 years in business, a change in company direction necessitated updating the corporate brand, Vision, Mission, company Values and related HR processes. Key to the success of this re-positioning was to ensure that the culture of the company enabled employees to deliver on the new brand promise.

The Communications Solution
Use a combined interview and workshop methodology to develop a new brand platform and update the company Vision, Mission and Values. Craft and implement a three-phase change communications plan designed to:

  • Build understanding and alignment around the new company direction;
  • Honor the past and help the organization embrace the future;
  • Make Values a daily part of doing business and getting results;
  • Engage the workforce to deliver on the new brand promise.
The Results
  • Established four Core Values with behavioral definitions linked to performance management;
  • Created strong employee understanding of the link between brand and Values;
  • Prepared the top 20 business leaders to successfully launch the new Vision, Mission and Values;
  • Workforce survey showed 95% understood their role in representing the brand and how their work tied to the company Vision.