Damianakes Communications - Communications Consulting to Improve Business Performance
communications consulting to improve business performance
WHAT'S NEW

CHAMPIONING SCIENCE: COMMUNICATING IDEAS THAT CHANGE THE WORLD

In collaboration with geochemist and climate scientist Roger Aines, PhD, I am co-authoring a book to help scientists design and deliver talks that compel action.

Roger and I are inspired to write by the belief that breakthroughs in science often happen by building on small ideas. Our goal is to help scientists make sure their good ideas get heard.

Want to get better at presenting complex technical or scientific topics? Check out our blog at www.championingscience.com and sign up to receive tools and tips to help you be your best in front of any audience.

  brand and culture building

Helping companies define and build high-performance cultures to support brand positioning and business objectives. Ideal for start-ups or fast-growing businesses refining their company positioning, launching new products, facing competitive pressures, or changing company direction.

HELPING COMPANIES:

  • Articulate Vision, Mission and Values
  • Translate Vision into Action
  • Develop a Values-Based Leadership Style
  • Hire for Culture and Brand Fit
  • Link Values to Performance Management
  • Engage Employees as Brand Ambassadors
  • Create Strong Employer and Corporate Brands


CASE STUDY - Refining the Corporate Brand Platform and Culture

The Problem
After more than 10 years in business, a change in company direction necessitated updating the corporate brand, Vision, Mission, company Values and related HR processes. Key to the success of this re-positioning was to ensure that the culture of the company enabled employees to deliver on the new brand promise.

The Communications Solution
Use a combined interview and workshop methodology to develop a new brand platform and update the company Vision, Mission and Values. Craft and implement a three-phase change communications plan designed to:

  • Build understanding and alignment around the new company direction;
  • Honor the past and help the organization embrace the future;
  • Make Values a daily part of doing business and getting results;
  • Engage the workforce to deliver on the new brand promise.
The Results
  • Established four Core Values with behavioral definitions linked to performance management;
  • Created strong employee understanding of the link between brand and Values;
  • Prepared the top 20 business leaders to successfully launch the new Vision, Mission and Values;
  • Workforce survey showed 95% understood their role in representing the brand and how their work tied to the company Vision.